Ikrima
Baskoro
Hybrid Creative
Design. Technology. Business.
One Mindset.
I create thoughtful digital experiences that connect design, technology, and real business goals.
Every decision begins with understanding.
Every solution ends with impact.
THINK
DESIGN
BUILD
THINK
DESIGN
BUILD
The same mindset.
Different forms of execution.
Portfolio
One Identity.
Two Worlds.
Choose your journey.
Creative
Visual Identity · UI/UX · Brand Experience
Technology
Frontend · Backend · AI · Automation
Retail Brand Identity
Unified a fragmented visual identity across 40+ retail touchpoints.
Brand & Art Direction
Open Case Study →
Editorial Platform Redesign
Increased average reading time by simplifying the visual hierarchy.
UI/UX Design
Open Case Study →
Hospitality Campaign Visuals
Built one visual system carried across print, social, and digital for a season launch.
Creative Direction
Open Case Study →
E-Commerce Platform Rebuild
Cut checkout drop-off by streamlining the flow end-to-end.
Frontend Development
Open Case Study →
Internal Automation Toolkit
Replaced manual reporting with a pipeline that saves hours every week.
Automation & Tooling
Open Case Study →
AI-Assisted Workflow System
Integrated AI into the production pipeline to accelerate delivery.
AI Integration
Open Case Study →
Latest Insights
Let's build something meaningful.
Role